When you start a new company, you are coming up with the basic business model (Base Revenue) and how you are going to manage cost (Base Cost). It is important to note that Base Cost is a percentage of your Base Revenue. For example, you may have a Base Revenue that earns $6,375,000 per turn and a Base Cost that is .85 (or 85%).
$6,375,000(1) X .85(2) = $956,250(3) net per turn. (Base Earnings)
If you are not happy with these numbers, you can now try again. In this case, Erron is making a profit each turn. At this point, it could be a good time to start to expand this company to earn more money.